Logistics

Product Development Clinics with Forklift Operators

France, Germany, UK, Italy

Research Objectives:

Clinics with operators and managers: electric forklift trucks: France, Germany, UK, Italy.

Research Methodology:

Focus groups with managers to react to a list of key product criteria.
Product clinics with operators to test out and rate competitive models.

Results:

The study allowed client to make relevant briefing to its product development team.

Logistics

Pricing study of forklift trucks

France

Research Objectives:

Client asked IRB to carry out mystery shopping study on competitors' prices in the French market.

Research Methodology:

IRB created a scenario with a spec including several required options; study targeted 6 competitive brands; dealers supplied written quotes, including possible rental terms, from each.

Results:

Client was able to reposition price-wise.