HVAC

Market analysis of the Air Conditioning Market

Bulgaria

Research Objectives:

Survey to understand the penetration of the client’s brand among installers, the strengths and weaknesses of the brand, and growth trends in the market.

Research Methodology:

Telephone interviews with 100 installers in Bulgaria.

Results:

Enabled client to understand the strengths and weaknesses of its own and other brands, and in which building sector most growth could be expected: residential, commercial, or industrial.

HVAC

European market study on insulation materials

Europe

Research Objectives:

European market study on insulation materials in construction.

Research Methodology:

Interviews with insulation materials manufacturers and distributors; also legislators, builders, architects, health and safety experts, Governments.

Results:

Identified likely trends in use of insulation materials; also legislation on energy conservation and sound protection; strengths and weaknesses of main manufacturers; environmental issues etc.

HVAC

Checking attitudes to reversible heat pumps

Belgium

Research Objectives:

Study to understand perceptions of reversible heat pumps among new home owners and installers.

Research Methodology:

Focus groups carried out with these target audiences showing a range of new concepts.

Results:

Helped in development of marketing strategy in this area.