Agriculture
DEVELOPING A MARKET POSITIONING: AGRI CHEMICALS
Europe
Studies on ways to develop clients’ market share in fertilizers and other chemicals across European markets.
Phone and f2f surveys with cooperatives, wholesalers, merchants and farmers.
Studies pointed up strengths and weaknesses of different manufacturers in the sector; and laid foundation for a relevant communication campaign towards farmers.
MARKET SIZING: IRRIGATION SYSTEMS
Benelux, France, Germany, Poland
Investigating the market for small and large irrigation systems for agriculture in different European countries, as a precursor to buying a company supplying components.
Desk research, followed by face to face or telephone interviews with farmers, cooperatives, and dealers in above countries.
Research identified main suppliers of these components, size of market, and likely trends in usage; as well as opportunities for our client in the market.
EVALUATION OF PURCHASING CRITERIA: COMPACT TRACTORS
France, Germany
Study to understand needs of compact tractor owners across: France, Germany.
500 phone interviews on purchasing criteria, usage, attachments, brands and other topics.
Helped to develop a concept for a new compact tractor for Europe.
BRAND SURVEY: LARGE TRACTOR TYRES
France
Study to measure awareness, image and usage of client’s brand of large tractor tyre for agriculture in different regions of France.
2-stage survey: pilot face to face study to create relevant image criteria, then phone study to quantify.
Survey showed brand usage of our client’s tyres was low, but brand awareness and quality perception were reassuringly high.
PRICING STUDY: TELEHANDLERS
Benelux
Need for comparative pricing study in Benelux: 3 brands for each of 3 models of telehandler.
Study using mystery shoppers to collect up to 5 printed offers per brand/model; dealers supplied written quotes, with key options specified.
Enabled our client to position himself advantageously against competition.