Construction Machines
Construction Machines
Competitive pricing of excavators and loaders
France, Spain, Germany, UK, Italy, Poland
Research Objectives:
Large study to obtain prices of machines from dealers, including detailed specs per machine; covering +/- 20 competitive brands.
Research Methodology:
Mystery calling to Dealers by email, phone and some in person.
Results:
Survey established competitively of over 500 machines, allowing our client to adjust pricing policy.
Construction Machines
Usage and attitude survey of mini-excavator owners
Germany, France, Italy, UK, Sweden, Denmark
Research Objectives:
Quantitative study to understand customer usage and purchasing criteria in mini-excavators and attachments.
Research Methodology:
2 stage survey: qualitative interviews, then quantification by phone interviews: approx. 80 interviews per country.
Results:
Identified purchasing criteria, and rated main brands’ strengths and weaknesses on same criteria.