Public
Packaging materials and the future
Europe
Packaging material association wished to clarify its thinking on the future use of resources and its effects on packaging.
Focus group brought together 6 well known European “futurologists” in an all-day session to debate these issues.
Results allowed the packaging association to focus its policy on appropriate trends, and also to quote these well-known experts in its public relations.
Surveying the attitudes and experience of 4 population swith immigrant roots
Belgium
Following a study of Belgians on their views of the above populations, a reverse survey was conducted to understand survey experience and opinions of these immigrant groups.
1000 face to face interviews conducted across 3 cities in Belgium: with 1st/2nd/3rd generation immigrants from the 4 regions.
Survey established a ranking of the 4 populations in terms of their likelihood of being exposed to racial prejudice; but overall showing a very positive attitude to established Belgians.
Survey of population regarding coastal pollution
United Kingdom
A survey to understand how visitors to the coast attribute importance to different types of sea pollution.
On-line survey of 10,000+ British adults who had visited the coast recently.
Ranking of importance attributed to: pollution from Agriculture, Industry, Oil, Plastics and Sewage; giving support to the relevant NGOs in their actions.
Health statements on food packaging
Europe
Study to investigate how consumers interpreted health claims on consumer packaging.
Over 2000 consumers interviewed by phone across 6 countries.
Research showed that
- consumers wanted health claims to be given on packs where possible,
and - in most cases they correctly interpreted the information given.
Plastics in the waste stream
Europe
Plastics association needed to test different propositions of recycling, energy recuperation and other solutions for plastic packaging.
Face to face and phone interviews conducted with journalists, teachers, and business leaders across Europe.
Association was able to develop relevant and comprehensible concepts.
Monitoring EU Campaign on the Health benefits of olive oil
EU
Need to verify the approach taken by a European Commission campaign to support the health benefits of olive oil.
Interviews with doctors, nurses, nutritionists across Europe on the arguments developed and media used.
Enabled the visuals used and the arguments presented to be better targeted to health professionals.
Assessing the environmental image of a well known pharmaceuticals manufacturer among Brussels opinion leaders
EU
A major manufacturer wanted to assess his environmental credentials among opinion leaders in Brussels, and how best to communicate with them.
Programme of focus groups, in person or on-line, with NGOs, EU officials, and Think tanks in Brussels.
Based on the survey, the image of our client could be improved using more targeted communication and media.
Assessing the environmental image of a pharmaceuticals manufacturer among Brussels opinion leaders
EU
A major manufacturer wanted to assess his environmental credentials among opinion leaders in Brussels, and how best to communicate with them.
Programme of focus groups, in person or on-line, with NGOs, EU officials, and Think tanks in Brussels.
Based on the survey, the image of our client was greatly improved using more targeted communication and use of media.
Roma population and their experience of discrimination
Belgium
Study on difficulties of Roma people in areas such as housing, education, social affairs.
Face to face study with 600 Roma households, enabled through “mediators” within the Roma community and supported by the Belgian administration.
Study analysed both predictable but also unexpected aspects of discrimination; with many interesting human stories.