Sectors and clients

sector sign

IRB Europe has worked in most activity sectors; some of the areas in which we have particular experience are listed here:

espresso machine
  • Usage and needs in central heating systems: focus groups with installers and home owners in France, Germany and UK
  • Test of consumer advertising for domestic air conditioning: Russia, Greece and Portugal
  • New product development research for espresso machine: consumer focus groups up to filmed prototype testing in Germany, Italy and France
  • New product development research for window blinds: consumer focus groups to hall testing in Germany, UK and France
  • Testing new features on electrical white goods: focus groups in UK, Italy
  • Comparison test between different models of micro wave: consumer interviews in hall in Belgium
  • Study of tendency to recommend bathroom brand: mystery shopping in showrooms in Italy

IRB Europe has worked for a wide variety of clients: