Sectors and clients

sector sign

IRB Europe has worked in most activity sectors; some of the areas in which we have particular experience are listed here:

  • Image and awareness study among dealers of industrial tyres: phone study across 4 countries in Western Europe
  • Study of relationship with tyre dealer chains: face to face study across 9 European markets: from UK to Poland
  • Pricing study of passenger tyres: visits to tyre dealers in 5 markets from Russia to Greece
  • Car accessories study: focus groups with car brand owners across 4 countries in Western Europe
  • Study of fleet management systems in large truck fleets: phone study in France, Germany, Spain
  • Pricing study of road trucks from LCV to 20T+: face to face mystery shopping in Benelux
  • Brand study of braking systems and other components: 6 country phone studies with installers and end users, from France to Turkey

IRB Europe has worked for a wide variety of clients: