Research topics


The types of study we carry out can be broadly grouped under the following headings:

Market Description/Forecasting: this typically involves internet research and specialist interviews with market players to establish the size, specificity and direction of a market: e.g.

Product Development: this includes concept development through to market testing of both products and services:

Distribution and Pricing Issues: this supports the route to market through:

Brand Strategy: this type of study covers all interaction between the distributor or end user and the brand, or indeed between one brand and another e.g.

Customer Satisfaction studies: these measure the morale of professional buyers in different sectors, e.g. builders' merchants, restaurants, hotels, tyre dealers, schools, car dealers etc on:

Communication: studies of all kinds of communications including:

Public Affairs surveys: surveys to support European, national, and regional government and ministries, lobbyists, trade associations, NGOs by canvassing the general public or professional players to:

Internal company surveys: these are surveys with managers or workers, connected with: