IRB EUROPE

European Market and Opinion Research Specialist

Who we are

Set up as IRB Europe, one of the first truly European research consultancies,  since the 80s.

Based in Brussels, giving a broad overview of Europe as opposed to view from a large national market.

Mainly specialised in business to business and public sector studies.

A professional ad hoc research agency esp. in B2B and Public sector studies.

Specialised in carefully designed questionnaires and discussion guides, with piloting of all new questionnaires to: 

  • Ensure respondent understanding of all terms and concepts
  • Reduce unnecessary length
  • Maintain respondent interest

We also:

  • Carry out hand checking of different language versions to maintain consistency across markets
  • Manually verify data coherence within questionnaires
  • Produce clear and to the point tabulations and PPT presentations
  • Are highly experienced: over 2000 studies conducted for wide range of clients

Human scale

  • Low overheads -> 
  • Competitive in cost

Wide scope 

from:

  • Large multi-country quantitative surveys 

to:

  • In depth qualitative studies

Carrying out field research:

  • Directly to: Benelux, France, UK
  • Through partners across wider Europe 
  • Beyond, esp. USA, Canada, Latin America.