Sectors and clients

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IRB Europe has worked in most activity sectors; some of the areas in which we have particular experience are listed here:

  • Communication study of dietary claims in food and drink products: on-line study with young people and parents, in Benelux, Italy and Norway.
  • Development studies of vending machines and their contents in workplaces: face to face interviews with catering managers, Belgium.
  • Product development and marketing of healthy food range: focus groups, phone interviews in 9 countries
  • Studies of drinks availability in "away from home" (cafés, hotels, etc): face to face visits or phone surveys of 4000+ outlets, Belgium and Luxembourg
  • New product development and testing of fruit based products: focus groups and hall tests in UK, France and Spain

IRB Europe has worked for a wide variety of clients: